The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance — and if ...
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UX metrics that actually matter for SaaS founders
You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often overlook a silent killer: friction. Friction is the gap between what your ...
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