The U.K. TV giant, led by CEO Carolyn McCall, also announced a new integrated AVOD/SVOD platform for the U.K., ITVX. By Alex Ritman, Georg Szalai U.K. TV giant ITV reported its full-year advertising ...
Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV has built an integration ...
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