Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

The brands that will win in 2026 are the ones that understand that influence is now built through trust and relatable ...

Forbes contributors publish independent expert analyses and insights. Catherine Erdly is a UK-based small business retail expert. Nothing changes in business quite so fast as the world of social media ...

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame — it’s ...

Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently. That presents a challenge to marketers who have been doing it for awhile. Sure, you might have ...