During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Every business that wants to grow and succeed needs to perform aggressive marketing. In doing so, it can inform potential customers about its products or services while strengthening its relationship ...

As Head of AI Innovation and Senior Vice President of Integrated Marketing for PAN, Zareen leads the agency’s integrated ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a ...

CHICAGO--(BUSINESS WIRE)--The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, is excited to be ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding ...

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