While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal ...

Internal marketing communication is an important tool for small businesses. Your employees and business partners interact with customers and prospects, so it is important that they communicate the ...

Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The customer experience. For more and more companies, this has become the new corporate ...

Southwest Airlines is not just an airline, it is “THE low-fare airline.” For Southwest, its motto gives internal direction and guidance. It serves as a practical tool for employees and executives to ...

So, you've found the perfect piece of software. What should you do now? Internal selling is a marketing method where you sell a product to people in your company: sales staff, intelligence technology ...

For too long, internal marketing has been given little attention, if any at all. It was treated as an afterthought rather than a core component of a holistic marketing strategy that, when executed ...

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization.

It wasn’t that long ago that some organisations only worried about what they did externally. They spent little time thinking about what went on internally so long as money was being made. Daniel ...

Bonn (ots) - One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of ...

It has long been accepted that marketing communications is essential for communicating with clients, stakeholders and the wider business community. Internal marketing or communications, meanwhile, is ...