Trying to figure out who’s who in the world of online advertising can be a real headache. With so many companies out there, ...

International marketing blunders represent avoidable mistakes made by companies in foreign markets. While there exists a well-developed literature of blunders committed abroad by firms from the United ...

When firms expand beyond single market boundaries, problems grow exponentially. Poor selection of markets, underestimation of competitors, misunderstanding of customer differences, and entry at the ...

Miami, FL , Nov. 06, 2025 (GLOBE NEWSWIRE) -- Julius, a leading offshore digital marketing agency connecting U.S. companies with top-tier Latin American talent, has officially acquired HippoThinks, a ...

Launching your business overseas can be an exciting and frightening endeavor. When you enter a new market, you will have new customers, new employees and new partners. It is important not to blindly ...

Polycentric marketing begins with an indisputable premise: The world is a very big and very diverse place. Companies that want to market their products and services to an international market need to ...