As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Select a vehicle year and model below to get a valuation. Following the debut of the radically fresh XF sedan last year, Jaguar continues to move boldly to redefine itself in 2010. Jaguar's flagship ...