As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Count Basie, the titan of jazz, wasn’t just known for his infectious swing and masterful piano playing—he also had an ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...

The brand has launched an all-new identity for its future as an electric luxury automaker. The Jaguar XK180 concept car is the main focus of this article, and how it was inspired by XK models that ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...