Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

Barry Manilow was responsible for some classic jingles in the 1970s, including a soda commercial tune that summed up the Me ...

Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...

When a PAC working to elect Robert F. Kennedy Jr. ran an ad during this year's Super Bowl that superimposed his name on one of his uncle's John F. Kennedy's ads from his 1960 presidential campaign, ...

This past weekend marked the 150th birthday of Oscar Mayer. Over the years, the great wiener-king's company has become an indelible part of pop culture, from the famed Wienermobiles that have been ...

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

It’s the Fourth of July weekend, so it seems like a perfect time to celebrate one of the great American traditions of all, one that has lain dormant and been on some lean times recently but has a ...

This past weekend marked the 150th birthday of Oscar Mayer. Over the years, the great wiener-king's company has become an indelible part of pop culture, from the famed Wienermobiles that have been ...