The duo behind this year's John Lewis Christmas advert say they have been "blown away" by the reaction it has received. The ...

The first John Lewis Christmas ad to use the Elton John classic Your Song – albeit covered here by Ellie Goulding – features ...

John Lewis was only warming up on the schmaltz for one of its early ads, with a greater focus here on all of the gifts on ...

When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

The John Lewis Christmas advert is always a highlight of the festive season - and the child stars who have appeared in the ...