As such, in 1909, ‘Walker's Special Old Highland' was renamed ‘Red Label'. The iconic Striding Man logo was introduced in the same year. Johnnie Walker Red Label does not carry an age ...
A key responsibility for the marketing team at whisky brand Johnnie Walker is to periodically update the core brand message of continual advancement embodied by its ‘Striding Man’ logo. The optimistic ...
Read the full article at From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 1 ...