Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in ...

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.