The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

There is more than one way to do something, and the same can be said for creating a marketing plan for entrepreneurs. What’s important is understanding the foundational marketing concepts in order to ...

Professor Greg Watson is announcing the return of his popular course, MKT111: Principles of Marketing, which is set to start soon. This course is designed to provide both college students and local ...