The UK's number one Korean beauty retailer, PURESEOUL, has just opened up its eighth brick and mortar in Westfield Stratford, London [Thursday 10 April] – and proving that the hype is well and truly ...

If your hair is naturally wavy, it helps define those waves for a more structured, effortless look. It’s the perfect mix of edgy and stylish! Korean fringes are elite when it comes to effortless ...