On the occasion of her 28th birthday, Korean influencer Song Ji-a, known for her unique beauty and polished visual world, shared a series of enchanting photos on her Instagram account @dear.zia.

Jump on TikTok and you'll find countless influencers claiming one moisturiser is "game-changing," another insisting a serum is "revolutionary" and someone else convincing you to buy a "sell-out" toner ...

and add some of these Korean beauty bests to your cart ... Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces.

I can use less foundation also.” Powered by the expertise of popular beauty influencer Saeron Min, Rom&nd quickly won over Korean beauty lovers with quality formulas and trend-forward colorways ...

For a soft, just-bitten look, start by lining your lips as usual and blur the edges with a fluffy brush. Add a dab of ...

Korean Premium Vegan Beauty Brand d’Alba hosted another major global event, ‘d’Alba Trip’ in Italy. This time d’Alba held its ...

Shop more of my Korean skin care essentials, below. A 63-Year-Old Beauty Influencer Told Me How She Maintains "'Perfectly Dewy" Skin A 63-Year-Old's Skin Is "Like Glass" Thanks to This $25 Firming ...

For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...