For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing a simple choice: compete on price or convert ...

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the ...