The world loves a good grudge match. And Ineos knows it. Ineos is an automotive startup founded by fans of old Land Rovers ...

Ineos Automotive is digging out the Land Rover Defender in a new ad campaign, cheekily placed on Land Rover's turf.

Ineos calls its new advertising campaign "Us vs. Them," and it leads with a digital billboard showing an Ineos Grenadier ...

The ‘Us vs. Them’ billboard advert is intended to help Ineos bounce back after a challenging few months for the British brand ...

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Automotive history is littered with failed startups. DeLorean, Fisker, Bricklin and Tucker are just a few of the dreamers who ...

Ineos Automotive has poked fun at JLR and one of its flagship London dealerships with a provoking advertising campaign.

Outside, they have a definite Defender vibe, so much so that Land Rover took them to court for ... when you’re out on the trail. The Grenadier SUV, which the brand calls a "station wagon ...

Ineos Automotive will launch the delayed Fusilier 4x4 “in 2028 or 2029”, confirming its commitment to becoming a multi-model, mass-market car maker. The follow-up to the Grenadier 4x4 was shown in ...

Land Rover, who? When The old Defender was finally ... It forged ahead with the development of the Grenadier, which initially launched as a passenger SUV. Credit to the brand, the Grenadier ...