LinkedIn Sales Navigator isn't for marketing teams ... for influencer marketing The most common approach that marketers take to find influencers for B2B marketing is fairly straightforward: Use ...

Marketing, Sales, Management, and all others with a vested interest in how their company engages with customers should seek new ways to use the LinkedIn resource. Here are three often overlooked ways ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.