Top sellers use AI every day. A new report shows that B2B sales teams increasingly use AI to improve efficiency and close deals. Commissioned by LinkedIn and conducted by Ipsos, the survey ...

LinkedIn Sales Navigator isn't for marketing teams ... for influencer marketing The most common approach that marketers take to find influencers for B2B marketing is fairly straightforward: Use ...

Marketing, Sales, Management, and all others with a vested interest in how their company engages with customers should seek new ways to use the LinkedIn resource. Here are three often overlooked ways ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...