Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Local businesses are finding new ways to grab attention in crowded markets. Traditional billboards have been around for ...

Small businesses possess inherent advantages that corporate behemoths can't easily replicate: agility, authenticity and a direct line to real customer feedback.

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local ...

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

Local businesses struggle with rising ad costs and slow lead response. Atlas introduces two AI agents that launch streaming TV ads and rapidly handle inbound leads, aiming to help small companies ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...