Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The logo – which retains the company’s traditional blue colour scheme – has been more than 18 months in the making and according to the company it is “unlocking the pill to reveal Pfizer ...