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The beauty brands are also joined by Armani, as consumers search for cheaper alternatives with as similar an impact as the real deal ...

Anyone who has been a fan of Mac Cosmetics’ lipsticks know that once you find that perfect shade, you better stock up. The millennial-favorite makeup brand has something of a habit of quietly ...

MAC Cosmetics wants to revolutionize lip gloss with a formula that delivers intense color—but without the sticky feel. That’s ...

Beauty brands are opting for micro-celebrities to serve as their brand ambassadors in 2025. Marketing expert and Advocacy ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

What makes a powerful brand? If the crowd at Beauty Inc's annual ... which took place at Jean's on Lafayette Street in New York, were MAC Cosmetics' Drew Elliott and Aïda Moudachirou-Rebois ...