Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health benefits ...

Skip the cafe line and make a beeline to your kitchen — with the right tools, you can save money and time by making matcha at home. Experts we spoke to agree that drinking it leads to numerous health ...

With its coveted health benefits, vivid green hue, and ability to provide nonjittery energy, it’s easy to see why matcha is so popular. Its ritual preparation method also offers a moment for ...

We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on quality, branding, and consumer education to make matcha more mainstream ...

Fellow, the beloved coffee gear brand, has just dropped a new set — but this time, geared towards the everyday tea drinker.

A global shortage fed by a big uptake by Gen Z has pushed the price of 100 grams of matcha from $26 to $46 within a year.