Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Demographics, for a moment in the 1970s and ’80s, had an A.I.-like applied business and strategic buzz factor. “Demographics is destiny” emerged as a system of beliefs, and as a relatively young ...

Throughout this series we have been building insight, and if customer insight is correctly interpreted, it will inevitably lead to higher ROI. We have started to examine exactly why data is ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

The U.S. Census Bureau adopted a new Disclosure Avoidance System (DAS) for the 2020 Census, based on the theory of differential privacy, and applied it to the production of P.L. 94-171 data for ...

The U.S. housing market is "about to get hit by a big demographic shift," according to real estate analyst Nick Gerli, as the number of deaths in the country is expecting to exceed the number of ...

Last fall, a slew of highly selective institutions released incoming class data showing the impacts of the first admissions cycles since the Supreme Court banned affirmative action. The data varied ...