Fort Lewis College’s student marketing agency program is beginning to expand thanks in part to the record-breaking donation made by Marc and Jane Katz last fall. In October 2023, the Katz family ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Snap is looking to deepen its relationship with agencies that already rely on Snapchat through a new advanced partner program, per a blog post. Agencies that are elevated to badged partner status will ...

Opinions expressed by Entrepreneur contributors are their own. If you have experience in the marketing world or want to start a business that allows you to think creatively and recommend solutions for ...

There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big ...