For small companies, marketing as a concept is all over the map and heavily depends on what sort of business you run. Small business marketing has evolved over time and continues to transform the ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Customers yearned for more app-like experiences. That's when ion interactive saw the light for its cloud-based landing-page platform: the world is shifting from landing pages that gate content to ...

For e-commerce and retail app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

What are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

In the mobile-first era, it seems that every business has its own app to enhance the customer experience. While there may be legitimate value in offering your customers an app, you may face some stiff ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

If you use Instagram for your business, you want your posts to catch a customer's attention within a couple seconds before they scroll away. Whether your business is closed during the pandemic, ...

Opinions expressed by Entrepreneur contributors are their own. One of the harshest truths about mobile apps is that most of them fail. Gartner estimates that by 2018, just 0.01 percent of consumer ...