Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

As companies realised the strategic value of their brand, branding became ‘too important to leave it up to the marketing team’. At the outset, this was a positive development: C-suites became ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

When you get help from a credit repair company, they do things you could do independently. They talk to credit bureaus and companies to change or remove stuff from your credit report to make it more ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday to ...

One of healthcare marketing professionals’ main goals is to build trust, but that can be difficult to achieve across an entire health system. In October, branding agency Monigle released a list of the ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...