Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

The coming years will solidify influencer marketing as a core pillar of brand communication. We will explore the key reasons ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Chatbots are the most popular AI-powered marketing tool today, but companies recognize the opportunity to do more — and are prioritizing data quality in order to get there SAN FRANCISCO--(BUSINESS ...

Given the increasing regularity with which businesses now search online when trying to find information and answers on all manner of topics, B2B marketers are realising that search engine optimisation ...

LMU’s new Core Curriculum marketing campaign aims to help students understand the foundational role of the Core and plan to ...