Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it ...

When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

FOUNTAIN VALLEY, Calif., April 25, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for the award-winning, ...