Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Salesforce.com Inc. will move its Marketing Cloud to Microsoft Corp.’s Azure platform as part of a new hosting deal the companies revealed today. It’s safe to assume the contract is quite large even ...

Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through ...

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The San Jose-based creative software giant tacked on more personalization and geo-location features to the latest Marketing Cloud iteration, leveraging iBeacon compatibility to steer its customers ...

Razorfish and Adobe Announce Global Strategic Partnership for Digital Marketing Services and Solutions "Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously ...

For companies eager to leverage domain offerings in the cloud, success often comes down to building a clear strategy and ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

Oracle's TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google. Marketing ...