Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Salesforce.com Inc. will move its Marketing Cloud to Microsoft Corp.’s Azure platform as part of a new hosting deal the companies revealed today. It’s safe to assume the contract is quite large even ...

Oracle Data Cloud has become a big business driver for Oracle’s CX Cloud Suite, which includes software for marketing, sales, commerce, social and customer service. In the past 18 months, Data Cloud ...

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Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through ...

Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Calix ConneXions 2023, broadband platform company Calix, Inc. (NYSE: CALX) announced the transformation of Calix Marketing Cloud to become Engagement Cloud. This ...

The San Jose-based creative software giant tacked on more personalization and geo-location features to the latest Marketing Cloud iteration, leveraging iBeacon compatibility to steer its customers ...