Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and actionable insights to help you overcome obstacles and establish your brand as a ...

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges as a dominant consumer demographic in 2024, marketing ...

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual. Burr Ridge, IL: Irwin, 1995.

So, you’re thinking about getting that HubSpot Inbound Marketing Certification? It’s a pretty common goal for folks ...

When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

The concept of industrial marketing emerged in the 1980s when businesses identified the need to sell products to other businesses. Today, many industries create products solely for another business ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...