The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and profitability. In a small business, the marketing department may ...

A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences. Depending on the ...

Allow me to share the four step process I followed so you can be prepared if you have to do it in your organization. 1. Analyze your current structure. There are no alarms that go off when your ...

Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new ...

Opinions expressed by Entrepreneur contributors are their own. Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top priority ...

If Confucius applied his quote to content marketing, he might say that a content marketing department begins with a single blog post. Just as a company begins with an idea from a founder, a content ...

Whitney Cornuke is the SVP of Marketing at TalentLaunch. She has 15 years of experience in marketing, brand, and retail strategy. At a recent staffing industry conference, I found myself in a room ...