The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and profitability. In a small business, the marketing department may ...

Allow me to share the four step process I followed so you can be prepared if you have to do it in your organization. 1. Analyze your current structure. There are no alarms that go off when your ...

Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs ...

Department stores can structure their organizations in numerous ways, based on what they sell, if they have multiple locations and other factors. Some department stores may even use a combination of ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the beauty retailer confirmed in a statement to Retail Dive. The completed ...