I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

One of the most common mistakes I hear from entrepreneurs regularly is, “I don’t even have a product yet, how can I possibly start to do marketing?” My answer? If you only start marketing once your ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

In today’s highly competitive world of consumer goods, it’s easy for both companies and consumers to get caught up in flashy ads and catchy marketing buzzwords. Consumers are constantly exposed to ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or service as a new entrepreneur. Here are the specific strategies they ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real game-changer. Branding drives choices. People often pick brands based on ...

Society is driven by word-of-mouth endorsements. Likewise, it’s instinctive to share self-prescribed remedies that alleviate our various ailments. A colleague recommends ginger tea for a cold. A ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually ...

Question: Name one outdated business development strategy that companies are still using, but no longer works. Why is it outdated? Question by: Stephanie "More importantly, cold calling with blind ...