Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...

Business leaders are faced with numerous decisions every day. The options and strategies are countless – and without deliberate planning, they are left always guessing at what to do. The way a company ...

Does your company make widgets -- or meet customer needs? According to research by Kellogg professor Gregory Carpenter, taking the latter attitude is an important way to ensure customer loyalty and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Journal of Marketing Theory and Practice, Vol. 15, No. 2 (Spring, 2007), pp. 113-125 (13 pages) The market orientation construct is central to the study of marketing; however, scholars have expressed ...

Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom ...

Narver and Slater's (1990) "market orientation" scale and Jaworski and Kohli's (1993) "management emphasis on market orientation" and "overall performance" scales were reworded for application to ...

This is a free sample from the February issue of AdNews. You can subscribe to the print edition or download a digital version her e. This content won't appear online ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down ...

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment ...