A marketing plan is an essential planning element for a new small business. The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by ...

A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Opinions expressed by Entrepreneur contributors are their own. For those who dream of escaping cubicles to pursue a passion, drafting a business plan is the first step. One of your plan’s most ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

DETROIT -- General Motors, under siege for the recall of 2.6 million small cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks.

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