Market research is a valuable tool in the arsenal of any businessperson. It's an excellent way to learn more about your industry, discover things you hadn't considered about your own business, dive ...

A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Based on the current level of technology available, the market research company ABI has made the claim that in 2025, there will be eight million cars built for the consumer market that display ...

SurveyMonkey is now Momentive. Learn more here. I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the ...

GetWhy A/S, a Copenhagen-based agentic AI-powered consumer research tech platform that helps companies carry out market research studies via video-based interviews, today said it has received 60 ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

Marketing is one of the most interdisciplinary-rich academic areas at Chicago Booth. Our marketing professors study and teach the quantitative and qualitative areas of marketing—from the mental ...

After conducting thousands of marketing research studies and asking hundreds of thousands of questions, I have come to understand one thing: There are no bad questions, only irrelevant ones. In other ...

Running a successful print business requires that executives oversee a variety of activities to ensure success. The plant must be run efficiently and produce a high-quality product. Marketing must ...

In his brief time on the stand at Tuesday's Apple v. Samsung court proceedings, Apple Senior Vice President of Worldwide Marketing Phil Schiller said the company doesn't rely on "typical" market ...