It's a sweet win for both candy lovers and the environment. Three of the world's favorite candy brands just made a huge ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

Reid has ushered in a new era at Mars. After more than a century in which the $35 billion company, in Reid's words, "let our brands do the talking," Mars is finally opening up. Reid recently sat ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

The 34-year-old has spent the last 14 years working with Mars Wrigley as a chocolate scientist, creating new products for iconic brands like Galaxy, Twix, Snickers and more. She also plays a key role ...

Allan spoke about how major brands like Delta Air Lines and Mars are embracing the latest AI technologies to unlock more value from their marketing, including using digital twins and tapping into ...

TASS/. Mars, the owner of Whiskas, Chappi, Pedigree and other brands, refuted information about their pet food brands potentially disappearing from shelves in Russia, the company’s press service ...

WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account. Campaign understands the process is at the request for proposal stage. The pitch, which launched in November ...

The UAE's nation brand partnered Kevin Hart for its Mars Shot campaign, crowdsourcing a global quest to make the world better. In 2020 as the world locked down, the UAE – a small country with big ...