It's a sweet win for both candy lovers and the environment. Three of the world's favorite candy brands just made a huge ...

Reid has ushered in a new era at Mars. After more than a century in which the $35 billion company, in Reid's words, "let our brands do the talking," Mars is finally opening up. Reid recently sat ...

Since 2022, the Mars brand has worked with fellow Omnicom creative shop Adam&EveDDB on spots that include ‘Bear,’ which again leaned into the identical nature of the bars, and last year’s ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

Mars sold $26 billion in bonds to fund takeover of food-maker Kellanova Mars' corporate bond sale netted orders for $114.4 billion worth of notes. This is the biggest final order book on record ...

Ask anyone in the marketing world about precisely how you reach out to target demographics, and invariably, you will receive ...