MatchaTok and a growing interest in matcha itself has left to months-long matcha shortages. Don't expect tariffs to help.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Consumption of matcha — a fine powder that is whisked with hot water to make the bright green drink — “reached a record high last year,” Fumi Ueki, the chief of the Leaf Brand Group ...

This easy version of mochi is simple to make at home, getting a lovely green hue and subtle brightness from matcha powder. This is collaborative content from Food & Wine's team of experts ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...