The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

McDonald's has brought back one of its most popular menu items, but the demand and popularity is leading to unintended ...

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...