But did you know you’ve probably been eating Chocolate Digestive biscuits incorrectly your entire life? You’re not alone in this though, as apparently it’s been happening for the last 100 years.

The boss of the biscuits factory where McVitie's chocolate digestives have been made for the last 100 years reckons people have always eaten them incorrectly. Anthony Coulson, general manager at the ...

AMANDA Holden, Roman Kemp and Ashley James were among a host of celebrities who attended a star-studded “blue carpet” event at Piccadilly Circus to celebrate 100 years of the humble ...

People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested. Anthony Coulson is general manager at McVitie’s ...

McVities is celebrating 100 years of the chocolate digestive but the company says people have been eating the biscuit the wrong way round for decades.

To explain: this week the McVitie’s chocolate digestive turns 100. To celebrate I visited the company’s factory in Harlesden, Northwest London – the second largest biscuit factory in the world.

With over 80 million packets of McVitie's Chocolate Digestives sold in the UK annually, the popular biscuit outsold every other branded biscuit in 2024. Nina Sparks, Vice President of Supply Chain ...

Amanda Holden stunned as her other stars were out celebrating the 100th anniversary of McVitie's Chocolate Digestives at a special pop-up event in the centre of London's Piccadilly Circus ...

‘When we make our McVitie’s chocolate biscuits – whether that be Chocolate Hobnobs, Chocolate Digestives, or Jaffa Cakes – they go through a reservoir of chocolate on the production line.