New Super Bowl commercials in 2026 featuring GLP-1 drugs and tennis icon Serena Williams may help normalize their use, and reshape a conversation that's often driven by misunderstanding.

On Super Bowl Sunday, the drug industry is trotting out lounging football stars, a shouting DJ Khaled, and the soothing tones ...

President Trump wants drug companies to share more information about the risks and side effects of their drugs when advertising directly to consumers. He just signed a new memorandum that will further ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and highlights an opportunity for greater investment in audio ads instead. The pharma- ...

MISSOULA – Most people would agree that television commercials are an irritant at worst and beverage break at best. For University of Montana marketing researcher Jesse King, commercials – namely ...