In order to get up to par, marketers have to create common measurement standards in mobile. ?Mobile is not a platform, it is a behavior,? said Anna Bager, vice president and general manager at IAB ...

s got mobile measurement? So, as you look at the landscape ... even third-party apps built on their platform ? have the capability to send signals and information. To boot, Facebook and Nielsen also ...

Sort of. Aquila – pronounced “Uh-kee-lah,” as in “Akeelah and the Bee” – is a cross-channel measurement platform currently being developed by Aquila LLC, a for-profit offshoot of the ANA. Aquila’s ...

The CCM integrates multiple media measurement tools, offering a unified view of audience reach that spans linear TV, ...

“Uniquely sitting at the intersection of physical world behaviour and digital world behaviour enables us to provide the first omni-channel measurement platform utilising mobile as the glue that ...

As Certified Partners, New Engen, Wpromote, January Digital, and WITHIN will integrate the Measured incrementality measurement platform to provide new capabilities for advertisers. AUSTIN ...

The recently tested mobile sensor platform opens up new possibilities ... researchers at FBH developed a portable Raman measurement system for on-site soil analysis. This system enables fast ...

The advertising-based digital-media economy took the better part of two decades to develop, but the realities of an exceptionally rapid shift from desktop to mobile platforms is creating the most ...