Student Affairs practitioners are always asking me to showcase student affairs units that are using social media. They want to see those who are "doing it best." During a webinar that I recently ...

“Social media” as a phrase has almost become blasé even though it’s literally just a few years old. As an idea, it has only recently been introduced to the world, though as an entity it has existed ...

In a slow economy with high commodity costs and rising grocery prices, many companies in the food and beverage industry have begun to look at more cost-effective ways to market their brands. Many ...

One sure way to be quoted by the press is to give specific, tangible examples that demonstrate your message point. Reporters are capable of describing phenomena at the mile-high, abstract level, but ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find ...

Journalists are busy, and they’re only getting busier: According to our parent company, Cision’s 2025 State of the Media Report, one in two journalists is inundated with more than 50 media pitches per ...