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The photo behind the NBA logo has surprisingly humble origins
The NBA logo is synonymous with sporting excellence ... Alan trawled the archives for the perfect dynamic image and soon struck gold in the form of an image of shooting guard Jerry West.
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
He also created the symbol for Major League Baseball, and Kennedy wanted something similar to piggyback on baseball's popularity and uplift the NBA's image. Speaking of the MLB logo, Siegel said ...