Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

Naming your business is one of the most exciting decisions you’ll make as an entrepreneur. Maybe you’ve used a business name generator or thought of something on your own. But what happens when you’ve ...

What’s in a name? A lot, when it comes to small-businesssuccess. The right name can make your company the talk of the town;the wrong one can doom it to obscurity and failure. If you’resmart, you’ll ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

As frightening and nerve-wracking as starting a new business can be, it’s also a very exciting time. Part of that excitement comes from the blue sky of opportunities and options available to you as ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...