As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...

STONEHAM, Mass., Jan. 10, 2023 (GLOBE NEWSWIRE) -- InterPro Solutions, which offers the first and only suite of mobile solutions designed exclusively for IBM Maximo®, announced today that it achieved ...

Executives in 45 percent of organizations use Net Promoter Score (NPS) as a customer experience (CX) beacon metric, according to a recent Forrester Research survey. But is NPS the right CX beacon ...

I believe today’s customer journey has become too complex and nuanced than this measurement can handle on its own. The Fast Company Executive Board is a private, fee-based network of influential ...

I was recently investigating companies who have helped transform their industry with new customer experience models. Someone had introduced me to Masergy, a global managed services firm focusing on ...

Opinions expressed by Entrepreneur contributors are their own. On any business day, you can feel like your company is doing awful or great. But because feelings are subjective even with past ...

Since its introduction in Harvard Business Review, 16 years ago, the Net Promoter Score, or NPS, has become a foundational business metric. Based on a single question—On a scale of 0 to 10, how likely ...