BMW has made it very clear just how big a deal its latest vehicular architecture is for the brand. After all, the carmaker went so far as to name it "Neue Klasse," after the line of cars that both ...

A new BMW patent hints at proprietary screws that resemble the brand’s emblem, raising questions about accessibility and ...

BMW will showcase the new iX3 electric SUV at CES 2026 in Las Vegas. Built on the Neue Klasse platform, it introduces ...

One simple change made this my favorite BMW, and my favorite car of the year. But now it's on the verge of extinction.

For as much novelty as there is here, the iX3 still manages to feel like a BMW rather than an accomplished but anonymous electric SUV that could be from any manufacturer. To briefly recap, the iX3 ...

Everyday cars are turning more into fighter jets. BMW's new eye-tracking Highway Assistant technology—part of its Driving Assistance Professional package on the redesigned 2024 5 Series and all-new i5 ...

A new suite of in-car M apps delivers real-time performance data, acceleration tracking, and exclusive video content for ...

Alexa is getting an upgrade and BMW drivers will get to experience it in the car. The German automaker is working with Amazon’s revamped voice assistant to include AI-backed tools into the driving ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

BMW M has introduced a suite of sporty new in-car apps aimed at expanding the digital experience for M customers. The apps ...

Indian cricketer Yuzvendra Chahal has bought a BMW Z4 M40i, priced at ₹87.9 lakh, and shared the milestone with his parents on social media.